content tips

The perfect caption for your Instagram post

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Who can’t relate: You have the photo that fits particularly well in your Instagram feed, but you can’t think of a suitable caption you don’t want to post a series of emojis for the third time in a row. Of course, this could look nice, and your picture can still be well received by your followers. However, to increase your …

Labelling of advertisements on Instagram: How to correctly label posts on Instagram

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Instagram is the key: many companies today rely on collaborations with influencers. However, there is still a lot of confusion when it comes to properly label advertisements. The reasons for this are that many court decisions and statements are contradictory and/or not clear enough, and a uniform guideline does not exist. Because of this, we would like to take this …

Tips and Apps for Planning Your Instagram Feed

Have you ever thought about planning your Instagram feed? Harmonious feed, appealing colours, varied captions and even less time spent– sounds amazing, doesn’t it? We’ll tell you what to look out for and which apps to use for planning your Insta feed. It has probably happened to you before that you scroll through the feed of popular influencers and think: …

Collaborations between influencers and companies: What is important to know?

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More and more companies are relying on partnerships with influencers. Influencers earn money through sponsored posts, and brands benefit from different marketing channels. What do you have to bear in mind when collaborating with influencers? What is important for companies when working with an influencer? And what is important for influencers to know? We sat down with our Austria Brand …