social media collaboration

Collaborations between influencers and companies: What is important to know?

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More and more companies are relying on partnerships with influencers. Influencers earn money through sponsored posts, and brands benefit from different marketing channels. What do you have to bear in mind when collaborating with influencers? What is important for companies when working with an influencer? And what is important for influencers to know? We sat down with our Austria Brand …