YouTube: An overview of the video formats for 2021

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What were the YouTube video formats again…? The budding YouTubers and especially the newcomers among you must know the recurring problem. You produce a new video with full dedication, edit it and then face the same question every time: What is the optimal resolution for my video? And the aspect ratio for the thumbnail is still missing…

The question often arises as to how large the YouTube banner, profile picture and so on can be if you want to insert new images. This is history now. Our infographic for 2021 summarises all formats for the YouTube banner, profile picture, video, thumbnail, and HDR video. With this cheat sheet, you’ll never have to worry about YouTube video formats again, and you can devote yourself to nicer things like content creation and production.

Why should I be active as an influencer on YouTube?

YouTube is the second-largest search engine in the world after Google and offers great potential, especially for influencers, to earn money with content creation. The trend is increasingly moving towards videos and moving images instead of written content or conventional photos. If you want to buy a new camera, certain cosmetics or new fitness clothes, you first look to see if a YouTuber has already tested the items and shared their experiences in a video.

YouTube is becoming more and more part of everyday life and leisure content for viewers: 60% of Internet users alone prefer online video platforms to classic live TV. You spend an average of 40 minutes a day on YouTube (based on mobile devices)—that’s a lot!

You can use YouTube Analytics to keep a good eye on the growth of your channel. YouTube is owned by Google, which means that your YouTube videos will also show up in Google searches. So, if someone Googles for a product review, for example, your review video can show up in Google search results. The ability for your viewers to leave comments under your video gives you an idea of ​​what is important to them and what kind of content they like—this is valuable feedback for you.

YouTube facts and figures

It should be noted that YouTube, with  more than two billion users worldwide  (as of May 2021), enables you as an influencer to reach a wide range of people. The unique thing about YouTube is that almost any topic is covered, and every target group is present there. According to its own data, YouTube is particularly popular with the generation between 18 and 34, but 70% of 30- to 44-year-olds and 50% of 45- to 59-year-olds also use YouTube. According to surveys, the generation between 14 and 18 uses YouTube every day and is at the top of the usage statistics. As stated by YouTube itself, the number of channels on which YouTubers generate five- to six-figure income has increased by almost half compared to 2019.

It is free for you as an influencer to publish videos. You can monetise your videos using ads, channel memberships, and other programs. Or you can use stylink to earn money on YouTube easily.

You can be sure that you will also find your target audience on YouTube. Nevertheless, you have to be aware that the production of interesting and high-quality content requires effort and doesn’t happen by chance. Even if you shoot spontaneous vlogs or hauls, you have to cut and edit the material afterwards. Suitable equipment for video and sound is essential so that your viewers don’t leave your videos in the middle because your recordings are shaky or the sound quality is low.

Our infographic for YouTube video formats 2021

Do you want to get started as an influencer on YouTube? Or do you already upload videos regularly and you were just looking for all the formats? Then feel free to download our infographic, which shows you all the formats for banner, profile picture, video, thumbnail and HDR video at a glance and can save you time and a lot of nerves in the future!

Download YouTube Videoformats 2021

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About the Author

Johanna Alke

Johanna is responsible for the UK market at stylink. She enjoys discovering new social media trends and likes to immerse herself in the digital world.

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