{"id":34813,"date":"2023-01-20T10:09:29","date_gmt":"2023-01-20T09:09:29","guid":{"rendered":"https:\/\/www.stylink.com\/?p=34813"},"modified":"2025-12-12T11:49:33","modified_gmt":"2025-12-12T10:49:33","slug":"certificat-de-linfluence-responsable","status":"publish","type":"post","link":"https:\/\/www.stylink.com\/fr\/content-tipps-fr\/certificat-de-linfluence-responsable\/","title":{"rendered":"Certificat de l\u2019Influence Responsable\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Tu es soucieux de la protection de ta communaut\u00e9\u202f? Tu souhaites maitriser les cl\u00e9s d\u2019une communication \u00e9thique et le faire savoir aux marques et aux audiences\u202f? Au-del\u00e0 de poster du contenu de qualit\u00e9, il est important de rester transparent et d\u2019entretenir une relation de confiance avec ta communaut\u00e9. En effet, tes abonn\u00e9s sont \u00e0 la recherche de cr\u00e9ateurs de contenu responsables sur lesquels ils peuvent compter.\u00a0 C\u2019est pourquoi aujourd\u2019hui, nous allons te pr\u00e9senter le Certificat de l\u2019Influence Responsable, d\u00e9livr\u00e9 par l\u2019ARPP\u202f!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Qu\u2019est-ce que l\u2019ARPP\u202f?<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">L\u2019ARPP est l\u2019organisme de r\u00e9gulation professionnelle de la publicit\u00e9. Il cr\u00e9e des r\u00e8gles d\u2019\u00e9thique et contr\u00f4le leur application sur les m\u00e9dias.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><span data-contrast=\"auto\">Quel est l\u2019objectif de ce certificat\u202f?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">En 2020, l\u2019Observatoire de l\u2019influence responsable a r\u00e9alis\u00e9 une \u00e9tude qui a d\u00e9montr\u00e9 que plus d\u20191 contenu sur 4 n\u2019\u00e9tait pas transparent sur sa collaboration commerciale. <\/span><\/p>\n<p><span data-contrast=\"auto\">Face \u00e0 ce constat, l\u2019Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9 (ARPP) a lanc\u00e9 un certificat destin\u00e9 aux cr\u00e9ateurs de contenu\u202f: le Certificat de l\u2019Influence Responsable.<\/span><\/p>\n<p><span data-contrast=\"auto\">Passer ce certificat te permettra de\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Prot\u00e9ger ta communaut\u00e9 en \u00e9tant 100% transparent avec elle\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Te d\u00e9marquer aupr\u00e8s des marques en apportant de la cr\u00e9dibilit\u00e9 \u00e0 ton contenu<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Pr\u00e9server les valeurs d\u2019un marketing d\u2019influence \u00e9thique et responsable<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Prouver \u00e0 toutes les parties prenantes (marques, audience, agence, autorit\u00e9s\u2026) que tu as bien \u00e9t\u00e9 sensibilis\u00e9 aux Recommandations D\u00e9ontologiques de l\u2019ARPP\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27189\" src=\"https:\/\/www.stylink.com\/wp-content\/uploads\/2022\/09\/Mythen_Bild_Text.jpg\" alt=\"stylink, verg\u00fctungs-plattform, influencer, instagram geld verdienen, youtube geld verdienen, keyword \" width=\"561\" height=\"360\" srcset=\"https:\/\/www.stylink.com\/wp-content\/uploads\/2022\/09\/Mythen_Bild_Text.jpg 864w, https:\/\/www.stylink.com\/wp-content\/uploads\/2022\/09\/Mythen_Bild_Text-300x193.jpg 300w, https:\/\/www.stylink.com\/wp-content\/uploads\/2022\/09\/Mythen_Bild_Text-768x493.jpg 768w, https:\/\/www.stylink.com\/wp-content\/uploads\/2022\/09\/Mythen_Bild_Text-100x64.jpg 100w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/>24<\/p>\n<h2><b><span data-contrast=\"auto\">Comment obtenir le certificat\u202f?\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<h3><b><span data-contrast=\"auto\">1ere \u00e9tape\u202f: Inscription<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Pour passer le certificat, tu dois tout d\u2019abord t\u2019inscrire sur la plateforme ARPP en remplissant le formulaire d\u2019inscription avec tes informations personnelles.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">2eme \u00e9tape\u202f: Entrainement<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Apr\u00e8s avoir rempli le formulaire, tu recevras un mail sous 48h avec un lien pour te connecter \u00e0 la plateforme d\u2019e-learning sur laquelle vas devoir suivre un parcours de pr\u00e9paration d\u2019environ 2h30. Il contient de nombreux exemples illustr\u00e9s et expliqu\u00e9s. <\/span><\/p>\n<p><span data-contrast=\"auto\">Pendant cette pr\u00e9paration, tu apprendras par exemple\u202f:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Comment \u00eatre\u202ftransparent\u202fsur tes partenariats\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les r\u00e8gles respecter lorsque tu parles de sujets comme l\u2019environnement, la sant\u00e9, les produits cosm\u00e9tiques ou alimentaires\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les\u202fgrands principes \u00e9thiques du Marketing d\u2019Influence (Loyaut\u00e9, protection des enfants, d\u00e9cence, dignit\u00e9\u2026)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">3eme \u00e9tape\u202f: l\u2019examen<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">\u00c7a y est\u202f! Tu as bien suivi le parcours d\u2019entrainement et tu es fin pr\u00eat \u00e0 devenir un influenceur responsable certifi\u00e9 ! <\/span><\/p>\n<p><span data-contrast=\"auto\">L\u2019examen dure 15 minutes et il faut obtenir au minimum 75% de bonnes r\u00e9ponses pour obtenir le certificat. Mais ne t\u2019inqui\u00e8te pas, ce sera un jeu d\u2019enfant pour toi\u202f! Et m\u00eame en cas d\u2019\u00e9chec, ne te d\u00e9courage pas car tu pourras toujours d\u2019inscrire \u00e0 la session suivante (une par trimestre).<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Combien co\u00fbte le certificat\u202f? <\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Les tarifs diff\u00e8rent en fonction de ton nombre d\u2019abonn\u00e9s\u202f:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Moins de 100 000 abonn\u00e9s\u202f: 49\u20ac<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Entre 100 000 et 1 million d\u2019abonn\u00e9s\u202f: 89\u20ac<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">Plus d\u20191 million d\u2019abonn\u00e9s\u202f: 129\u20ac<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Il existe aussi des tarifs pour les agences, tous les d\u00e9tails sont disponibles sur le site internet de l\u2019ARPP.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">A toi de jouer\u202f!<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Voil\u00e0, tu sais maintenant ce qu\u2019il te reste \u00e0 faire si tu veux \u00eatre reconnu officiellement comme un influenceur responsable\u202f! Si tu es pr\u00eat \u00e0 te lancer, c\u2019est ici\u202f: <\/span><a href=\"https:\/\/www.arpp.org\/influence-responsable\/\"><span data-contrast=\"none\">https:\/\/www.arpp.org\/influence-responsable\/<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Chez stylink, nous partageons les valeurs de la transparence et de la responsabilit\u00e9 dans la cr\u00e9ation de contenu en ligne. Nous encourageons tous nos cr\u00e9ateurs de contenu \u00e0 se familiariser avec les Recommandations D\u00e9ontologiques de l&rsquo;ARPP et \u00e0 obtenir le Certificat de l&rsquo;Influence Responsable afin de garantir une communication \u00e9thique et responsable envers leur communaut\u00e9.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tu es soucieux de la protection de ta communaut\u00e9\u202f? Tu souhaites maitriser les cl\u00e9s d\u2019une communication \u00e9thique et le faire savoir aux marques et aux audiences\u202f? Au-del\u00e0 de poster du contenu de qualit\u00e9, il est important de rester transparent et d\u2019entretenir une relation de confiance avec ta communaut\u00e9. En effet, tes abonn\u00e9s sont \u00e0 la recherche de cr\u00e9ateurs de contenu &#8230;<\/p>\n","protected":false},"author":88,"featured_media":33408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164],"tags":[],"class_list":["post-34813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-tipps-fr"],"_links":{"self":[{"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/posts\/34813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/comments?post=34813"}],"version-history":[{"count":1,"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/posts\/34813\/revisions"}],"predecessor-version":[{"id":117227,"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/posts\/34813\/revisions\/117227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/media\/33408"}],"wp:attachment":[{"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/media?parent=34813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/categories?post=34813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stylink.com\/fr\/wp-json\/wp\/v2\/tags?post=34813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}