{"id":52631,"date":"2023-07-18T12:00:19","date_gmt":"2023-07-18T10:00:19","guid":{"rendered":"https:\/\/www.stylink.com\/?p=52631"},"modified":"2025-10-06T16:38:37","modified_gmt":"2025-10-06T14:38:37","slug":"la-loi-du-9-juin-2023-vise-a-reglementer-linfluence-commerciale-et-a-combattre-les-abus-des-influenceurs-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.stylink.com\/fr\/instagram-tipps-fr\/la-loi-du-9-juin-2023-vise-a-reglementer-linfluence-commerciale-et-a-combattre-les-abus-des-influenceurs-sur-les-reseaux-sociaux\/","title":{"rendered":"La loi du 9 juin 2023 vise \u00e0 r\u00e9glementer l&rsquo;influence commerciale et \u00e0 combattre les abus des influenceurs sur les r\u00e9seaux sociaux"},"content":{"rendered":"<p><strong><span class=\"TextRun SCXW215288813 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW215288813 BCX0\">Des r\u00e8gles<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\"> et des limites<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\"> ont \u00e9t\u00e9 d\u00e9finies<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\"> pour encadrer l&rsquo;activit\u00e9 des influenceur<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">s<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\"> qui op\u00e8rent sur les r\u00e9seaux sociaux, o\u00f9 leur public est souvent compos\u00e9 de jeunes personnes. <\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">Pour t\u2019aider \u00e0 <\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">bien <\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">comprendre tout \u00e7a et<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\"> pour<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\"> t\u2019accompagner dans ton activit\u00e9 d\u2019influenceu<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">r<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">, voici les points cl\u00e9s <\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">\u00e0 retenir<\/span><span class=\"NormalTextRun SCXW215288813 BCX0\">!<\/span><\/span><span class=\"EOP SCXW215288813 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/p>\n<h2><span class=\"TextRun MacChromeBold SCXW177931474 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177931474 BCX0\">Une d\u00e9finition claire des m\u00e9tiers d\u2019influenceur et d\u2019agent d\u2019<\/span><span class=\"NormalTextRun SCXW177931474 BCX0\">influenceur<\/span><\/span><span class=\"EOP SCXW177931474 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><b><span data-contrast=\"auto\">Les influenceurs<\/span><\/b><span data-contrast=\"auto\"> sont des individus qui \u00ab\u00a0<\/span><i><span data-contrast=\"auto\">mobilisent leur notori\u00e9t\u00e9 aupr\u00e8s de leur audience pour communiquer<\/span><\/i><span data-contrast=\"auto\">\u00a0\u00bb en ligne \u00ab\u00a0<\/span><i><span data-contrast=\"auto\">des contenus visant \u00e0 faire la promotion, directement ou indirectement, de biens, de services ou d\u2019une cause quelconque<\/span><\/i><span data-contrast=\"auto\">\u00ab\u00a0, tout cela contre r\u00e9mun\u00e9ration ou avantage en nature.<\/span><\/p>\n<p><span data-contrast=\"auto\">On d\u00e9finit \u00e9galement l&rsquo;activit\u00e9 <\/span><b><span data-contrast=\"auto\">d&rsquo;agent d&rsquo;influenceurs<\/span><\/b><span data-contrast=\"auto\"> qui consiste \u00e0 mettre en relation les influenceurs avec les marques.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lorsque les influenceurs, leurs agents ou les annonceurs d\u00e9passent un certain seuil de r\u00e9mun\u00e9ration ou d&rsquo;avantages en nature, ils sont tenus de conclure des contrats \u00e9crits. Ces contrats doivent obligatoirement inclure certaines clauses, telles que les missions confi\u00e9es, les conditions de r\u00e9mun\u00e9ration et la soumission au droit fran\u00e7ais lorsque les abonn\u00e9s vis\u00e9s sont en France.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les enfants influenceurs quant \u00e0 eux sont d\u00e9sormais prot\u00e9g\u00e9s par des mesures sp\u00e9cifiques, \u00e9tendues \u00e0 toutes les plateformes en ligne. Les parents devront signer des contrats avec les annonceurs et mettre de c\u00f4t\u00e9 une partie des revenus.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun MacChromeBold SCXW155978506 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW155978506 BCX0\">Les abonn\u00e9s devront \u00eatre mieux inform\u00e9s<\/span><\/span><span class=\"EOP SCXW155978506 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Afin d&rsquo;assurer une transparence optimale envers leurs abonn\u00e9s, les influenceurs sont tenus d&rsquo;afficher clairement la mention \u00ab\u00a0publicit\u00e9\u00a0\u00bb ou \u00ab\u00a0collaboration commerciale\u00a0\u00bb sur leurs contenus promotionnels.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aussi, toute photo ou vid\u00e9o pr\u00e9sentant un visage ou une silhouette alt\u00e9r\u00e9s, notamment \u00e0 l&rsquo;aide de filtres ou cr\u00e9\u00e9s par intelligence artificielle, doit mentionner \u00ab\u00a0image retouch\u00e9e\u00a0\u00bb ou \u00ab\u00a0image virtuelle\u00a0\u00bb.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span class=\"NormalTextRun SCXW114566599 BCX0\">Ce<\/span><span class=\"NormalTextRun SCXW114566599 BCX0\">rtaines publicit\u00e9s<\/span><span class=\"NormalTextRun SCXW114566599 BCX0\"> interdites<\/span><\/h2>\n<p><span data-contrast=\"auto\">Les influenceurs sont tenus de ne pas faire la promotion des \u00e9l\u00e9ments suivants :<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Chirurgie et m\u00e9decine esth\u00e9tique<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Certains produits et services financiers, notamment li\u00e9s aux crypto-monnaies<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">L&rsquo;abstention th\u00e9rapeutique<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les sachets de nicotine, dont la vente en ligne est en plein essor chez les adolescents<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Les abonnements \u00e0 des conseils ou pronostics sportifs<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Animaux sauvages, sauf s\u2019il s\u2019agit d\u2019une collaboration avec un zoo<\/span><\/li>\n<\/ul>\n<h2><span class=\"TextRun MacChromeBold SCXW109837065 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW109837065 BCX0\">Les sanctions mises en place en cas de non-respect de ces r\u00e8gles<\/span><\/span><\/h2>\n<p><span data-contrast=\"auto\">Les influenceurs qui enfreignent les interdictions ou obligations \u00e9tablies par la loi encourent des peines de prison, des amendes importantes (pouvant atteindre jusqu&rsquo;\u00e0 300 000 euros dans certains cas) et peuvent se voir interdire l&rsquo;exercice de leur activit\u00e9.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les pouvoirs de la Direction g\u00e9n\u00e9rale de la concurrence, de la consommation et de la r\u00e9pression des fraudes (DGCCRF) sont renforc\u00e9s en ce qui concerne les astreintes et les mises en demeure \u00e0 l&rsquo;encontre des influenceurs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les plateformes de m\u00e9dias sociaux devront s&rsquo;engager \u00e0 collaborer avec l&rsquo;\u00c9tat afin de r\u00e9guler le secteur de l&rsquo;influence commerciale et de promouvoir l&rsquo;information du public sur les droits et obligations des influenceurs et de leurs agents.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"NormalTextRun SCXW243537694 BCX0\"><em>Pour r\u00e9sumer, l<\/em><\/span><em><span class=\"NormalTextRun SCXW243537694 BCX0\">es <\/span><span class=\"NormalTextRun SCXW243537694 BCX0\">objectif<\/span><span class=\"NormalTextRun SCXW243537694 BCX0\">s<\/span><span class=\"NormalTextRun SCXW243537694 BCX0\"> principa<\/span><span class=\"NormalTextRun SCXW243537694 BCX0\">ux<\/span> <span class=\"NormalTextRun SCXW243537694 BCX0\">de cette loi <\/span><span class=\"NormalTextRun SCXW243537694 BCX0\">sont<\/span><span class=\"NormalTextRun SCXW243537694 BCX0\"> de renforcer la lutte contre divers abus et escroqueries qui ont \u00e9t\u00e9 observ\u00e9s<\/span><span class=\"NormalTextRun SCXW243537694 BCX0\"> et d\u2019am\u00e9liorer la transparence des contenus publi\u00e9s sur les r\u00e9seaux sociaux. Nous t\u2019avons simplement r\u00e9sum\u00e9 les grandes lignes, mais si tu souhaites avoir plus de d\u00e9tails, <span class=\"ui-provider bsb bsc c d e f g h i j k l m n o p q r s t bsd bse w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a style=\"color: #e29b98!important;\" href=\"https:\/\/www.legifrance.gouv.fr\/jorf\/id\/JORFTEXT000047663185\">clique ici pour lire l&rsquo;article complet<\/a>.<\/span><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Des r\u00e8gles et des limites ont \u00e9t\u00e9 d\u00e9finies pour encadrer l&rsquo;activit\u00e9 des influenceurs qui op\u00e8rent sur les r\u00e9seaux sociaux, o\u00f9 leur public est souvent compos\u00e9 de jeunes personnes. Pour t\u2019aider \u00e0 bien comprendre tout \u00e7a et pour t\u2019accompagner dans ton activit\u00e9 d\u2019influenceur, voici les points cl\u00e9s \u00e0 retenir!\u00a0 Une d\u00e9finition claire des m\u00e9tiers d\u2019influenceur et d\u2019agent d\u2019influenceur\u00a0 Les influenceurs sont &#8230;<\/p>\n","protected":false},"author":88,"featured_media":53101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[143],"tags":[1014,1015,1013,1012,1016],"class_list":["post-52631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-tipps-fr","tag-definition","tag-informes","tag-linfluence","tag-reglementer","tag-regles"],"yoast_head":"<title>La loi du 9 juin 2023 vise \u00e0 r\u00e9glementer l&#039;influence commerciale et \u00e0 combattre les abus des influenceurs sur les r\u00e9seaux sociaux - 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