Spilling the Tea on ChatGPT

Have you heard the buzz surrounding ChatGPT, but still aren’t sure what it’s all about? Let’s dive into the world of ChatGPT together! In this article, we’ll not only give you the rundown of what ChatGPT is, but we’ll also show you how it can help spice up your content creation game. No matter what type of digital creator you are, from IG models to food bloggers, ChatGPT can help take your work to the next level by generating unique ideas and providing valuable insights. We’ve done some research and came up with five tips on how to use this revolutionary AI.

What is ChatGPT?

The simplest explanation of ChatGPT is that it’s an AI-powered chatbot that can answer questions, engage in dialogue, and generate content by conversing with humans. It has been in development since 2018 by the San Francisco-based independent research body OpenAI, backed by big names in venture capital like Elon Musk and Peter Thiel. Since its launch in November 2022, the novelty of ChatGPT has taken the world by storm, offering instantaneous and engaging responses to virtually any question imaginable. 

What’s the hype all about?

Whereas traditional search engines rely on keywords and phrases to generate results, ChatGPT is groundbreaking for integrating natural language processing (NLP) and artificial intelligence (AI) into this process. Users engage in a dialogue with the AI, so it feels more “human” than traditional search engines. One reason for this capability is its foundation on GPT-3, one of the most extensive language models ever constructed. This means that it draws on a massive sample of Internet text, processing billions of words in a single second. Since its public debut, it has been deployed for a wide variety of tasks, from writing and language translation, to customer service. The AI’s advanced and lifelike nature has attracted significant attention, sparking discussions about the future of AI technology. So, will robots gain sentience and take over the world? Only time will tell! In the meantime, we’ve compiled a list of some ways in which this AI bot can be used for the benefit of online creators… 

Five ways to use ChatGPT as an influencer

1. Content Ideas
   One way ChatGPT can assist influencers is by generating content ideas, even customising the content to suit a particular theme. You can ask the AI to come up with various ideas, such as “What are some Valentine’s Day Instagram post ideas for an influencer?” or “What are some innovative ways to promote a product on my website?” and it formulates a plethora of possibilities within seconds. ChatGPT can help stimulate fresh perspectives and unique ideas that you may not have otherwise considered.
2. Writing captions
   Feeling stuck trying to think of a clever caption for your Instagram carousel or your YouTube vlog post? ChatGPT can help you come up with engaging captions that are sure to be a hit with your followers. Make suggestions such as, “Write some clever captions for a photo at the beach” or “Write five potential captions for a New Year’s Eve Instagram post with my friends,” and see what it comes up with. You can also customise the tone and style of your captions. Whether you want your captions to be witty, informative, or emotional, ChatGPT can generate captions to perfectly fit your post.
3. Creating polls and surveys
   Engaging with your followers regularly is crucial for building a strong relationship with them. One surefire way of increasing engagement with followers: polls and surveys. ChatGPT can create questions that will not only engage your followers, but help you understand what they desire regarding content. Ask it, “What are some poll ideas for my Instagram story about [subject]?” and it will instantly reply with a multitude of options for you to ask your followers. To get to know your followers’ preferences, ask ChatGPT a question such as, “What are some poll ideas that I can use to understand my followers’ preferences for my Instagram content?” This is an easy, instantaneous way to create poll questions that can give you insight into the type of content your followers want to see.
4. Generating hashtags
   Having trouble coming up with specific hashtags for your post? Ask ChatGPT to generate them! All you need to do is provide a brief description of your post and its purpose, and request hashtags to complement it. You can make your request by asking something like, “Can you provide me with 20 hashtags for an Instagram post on [subject]?” and it will provide a plethora of options. Once you have some hashtag options to work with, learn how to further maximise their potential with our how-to guide.
5. Repurposing content
   ChatGPT offers a simple way to repurpose your content across various platforms. Just copy and paste your pre-existing caption and ask the AI to rephrase it for Instagram or another social media site. This easy trick can save you some valuable time, instead of crafting entirely new content for each platform.

Are there any risks or drawbacks?

Be wary: one downside of ChatGPT is its periodic inaccuracy. Because of the way in which it draws from its sources, and because its knowledge base ends in 2021, it is not always accurate. As the creators themselves say, sometimes it provides “plausible-sounding but incorrect or nonsensical answers.” It should be noted that this service is only in beta mode and this faultiness is subject to change in the future iterations. For now, be sure to double-check the information it provides. Questions regarding ChatGPT’s objectivity and potential for biassed results remain a point of controversy. As ChatGPT’s data source comprises the vast, subjective Internet, the creators can only marginally shape the answers it generates. For these reasons, we advise users to take its answers with a grain of salt.

As ChatGPT is still in its testing phase, users might encounter technical difficulties or software glitches. Over the past few months, the website has been crashing due to the overwhelming amount of traffic. Another factor to consider is privacy, as there is a possibility of ChatGPT collecting and storing user data without their awareness or permission. For this reason, the creators advise not to share any sensitive information in your conversations.

A helpful creative tool

Ultimately, we recommend ChatGPT as a tool to assist in generating fresh ideas and short texts, rather than relying on it for factual information or writing academic papers. ChatGPT is certainly a groundbreaking resource in the digital realm, especially for those seeking content inspiration. However, it’s essential to review its responses and edit the text for accuracy and clarity before incorporating it into your social media posts. With our five tips, ChatGPT can help you save time, streamline your content creation, and overcome pesky creative blocks.