The best organisational tools for content creators

As a content creator, you probably know this: you have a lot of great ideas for Instagram and YouTube, but you don’t get to implement them. You don’t lack motivation, but time. Luckily, there are plenty of organisational tools for content creators to help you collect, structure, and execute your ideas. You are spoiled for choice: from simple calendars like Google Calendar to virtual notebooks like Evernote or extensive tools like Trello or Asana, everything is possible. We introduce you to the best organisational tools for your work as a content creator. 

Why you should use organisational tools as a content creator 

Regardless of whether you are planning an Instagram story, a post or a video, your content should always offer added value and convince your followers with its high quality. The right software makes it easier for you to plan and implement your Instagram and YouTube content. 

With an editorial plan, you always know which topic is coming up next. You also make provisions on “bad days” when you have little time or when you are lacking motivation. Sometimes, there are other issues, such as exams, doctor appointments or family celebrations. In order to be able to use your channels successfully, it is worth having a few pictures and captions in stock. 

Most organisational tools also allow you to easily collaborate with other bloggers. This way, you can implement exciting cooperations. 

Organisational tools for content creators – you should pay attention to this 

In general, you should choose a tool that suits your individual needs: 

• If you create and plan your content mainly on your smartphone, for example, a tool that is also available as an app is a good idea. So you don’t have to switch back and forth between PC and mobile phone. 
• Are you more of the visual type or do you go for lists? While some tools are more text-heavy, others score with clear maps that you can spice up with pretty backgrounds. 
• Do you want to use a free or paid tool? Many tools and programs that we would like to introduce to you are free. Others have a free basic version for individuals. Some have monthly fees. 

Also, make sure you are comfortable with the program you choose. You should be able to use the various functions quickly and easily. Ideally, without having to read long explanations or watch tutorials beforehand. If you find an organisational tool confusing, in the worst case it will cost you more time and nerves than it will make your work easier. A good overview is particularly important if you want to implement campaigns for companies, such as the monthly campaigns that stylink implements with H&M and other brands. For example, you can use a scheduling tool to prepare ideas for posts, save your referral links, and plan when to publish. 

The best organisational tools for content creators – our top 5 

1. Google Drive and Google Calendar 

Free, clear, and uncomplicated – with Google Calendar and Google Drive, Google offers you two great options for planning your content ideas. Basically, Google Drive is a web-based office suite. This means you can formulate entire texts or compile short captions in an Excel spreadsheet. All documents can be shared and edited with others. In the Google Calendar, you can save your posts as appointments, write down tasks and add reminders. Like all other Google services, Google Drive and Google Calendar are free. All you need to use is a Gmail account. 

2. Trello

Trello is currently one of the most popular organisational tools. The app and software give you an ideal overview of all your topics, tasks and appointments. The tool is based on Kanban, a Japanese management principle that uses coloured cards to illustrate to-dos and processes. But it’s not just the cards that make Trello so clear: Thanks to coloured backgrounds, labels, cover images, and GIFs, you get a good structure. You can also create a separate board for each channel, cooperation, or project and fill it with cards. In the free basic version, you can create a maximum of ten boards with an unlimited number of cards. If you want to test Trello: Registration is very easy. Enter your e-mail address and your name and set an individual password. After you have confirmed your email address, you can start right away. 

3. Asana

With Asana, signing up is also a breeze. The tool takes a similar approach to Trello. However, Asana is primarily intended for larger teams. For this reason, the software will first ask you for your position after you have registered. You can then create your first project. In each project, you can define tasks and subtasks. For example, create a project for your Instagram account. You write a separate task for each content idea, including deadline, priority and processing status. That way, you create your own editorial plan. Unlike Trello and Google, Asana comes with a cost. After a one-month test phase, the premium version will cost you £9.49 per month. 

4. Evernote

Do you get your best ideas while jogging, cooking, or chilling in the evening? Then Evernote is the right organisational tool for you! Capture your best ideas anytime, anywhere. The virtual memory software is available online, as a desktop application, or as an app for smartphones and tablets. Evernote lets you break down your ideas into handy to-do lists and schedule them for publication. You can add a separate notebook with lists and notes per channel. You can customise each note using tables, photos, checkboxes, or sketches. In addition to the free version, which you can install on a maximum of two devices, you can choose the personal or professional version. These cost £5.99 or £7.49 per month. An advantage of the paid versions: it comes with a calendar account with which you can plan your content. 

5. Scompler

Scompler is all about content and optimal content planning. The editing tool is free for you as a blogger. Nevertheless, it offers real highlights. Among other things, it is a clear and helpful content calendar. With this, you can plan all posts for Instagram and YouTube as well as for numerous other social networks – from the idea to production to publication. The strategy section is also a plus. The editing software uses various questions to help you develop a suitable content strategy for your channels. You can also write down individual tasks and collect and structure topics. 

Conclusion: organisational tools? Definitely a must! 

Organisational tools make your work as a content creator easier. While one organisational tool provides a good overview, the other offers you helpful additional functions. It is important that you choose a program that you can use well all around. This gives you more time for high-quality content, and you can fully concentrate on the right look for your Instagram feed. 

 Tip: In our article “Tricks and apps for planning your Instagram” we will tell you how to get an extraordinary Instagram look. 

 Did a tool convince you? Try it today and share your experiences with us on Instagram.