Instagram is the key: many companies today rely on collaborations with influencers. However, there is still a lot of confusion when it comes to properly label advertisements. The reasons for this are that many court decisions and statements are contradictory and/or not clear enough, and a uniform guideline does not exist. Because of this, we would like to take this …
influencer cooperation
Collaborations between influencers and companies: What is important to know?
More and more companies are relying on partnerships with influencers. Influencers earn money through sponsored posts, and brands benefit from different marketing channels. What do you have to bear in mind when collaborating with influencers? What is important for companies when working with an influencer? And what is important for influencers to know? We sat down with our Austria Brand …